WTF is Content Marketing?

Someone recently asked me: how do I grow organically online without annoying the sh%$ out of my friends? The short answer is:: your social media is not for them, it’s for you, your goals, and your self-expression. The long answer is:: if you want to grow on social media, what you post has kinda gotta be for them. The way toward that is through content marketing. Let me knit you a picture…starting with my rather difficult second pregnancy.