102 Content Prompts to Fill Your Social Media Feeds
I can sum up social media in 102 ways: people are mostly saying the same things online. So when you’re stuck on what to say, there’s really no need to reinvent the wheel.
I’ve sat down with dozens of clients in the last six months, most of whom are doing their best to do it all in their creative work, businesses, or organizations. Most of them enter the room with the same problem: they don’t know what to say on social media.
Or if they do know what to say, they don’t know how to say it.
OR they have too much to say and have trouble organizing it.
All it takes is asking these humans a few simple questions, and it’s amazing how quickly they start talking! As it turns out, they do have something to say, and actually know how to talk about it quite well. Distilling all of that for social media is the challenge, and most people are saying the same things in their respective niches…
So I compiled it all into a list of 102 prompts.
Before you read on, you can grab this as a savable spreadsheet that includes suggested content formats (reels, polls, stories, static graphics, etc).
102 Content Prompts for Social Media | Fill your feeds with inspiration & impact
General creator update / news from your corner
Bust a myth or misconception
Review or testimonial from someone you sings your praises
Throwback photo: a time you were struggling + the story in the caption
Hot take, opinion, or rant on a trending topic
Poll your audience or ask them a question. Call them to weigh in in the comments
Niche knowledge in the form of a quiz. + answer in the caption
Interesting statistic related to your niche
Playlist or listening recommendation
Prediction on a related or trending topic in your niche
Behind the scenes of a recent event
Funny relatable meme, comic, screenshot, or tweet
Interesting work transparency or disclosure
Behind the scenes: day in the lif (6-10 second video clip series)
Review: screenshot a positive e-mail or text interaction
Unpopular opinion: share yours + why
How-to reel demonstrating a skill
Re-share content from an influencer in your niche
Q&A / ask anything + your best welcoming photo
Book recommendation in your niche
Podcast recommendation in your niche
Blog recommendation in your niche
Trending audio + video in your phone + valuable tip
Frequent advice as a faux tweet
Checklist: TOP 5 WAYS TO X in your niche
Disclosure: info commonly kept behind gates
Offering: product, service, course or download
Bite-sized tip, tool, or resource that has helped you
Behind the scenes time lapse video in your niche
Testimonial: short video review from someone in your circle
One-line truth bomb on your personal profile
Trending audio + how to text over video
Link: a useful webinar or long form video that has helped you
Question - ask your audience - biggest struggle in your niche
Vulnerable discloser + your solution
Live answer a Faq in your niche
Top 5 ways to deal with x problem your audience has
A memorable moment that shaped you in your business
Share your offer! giveaway to first to comment or DM
Affirmation or mantra for your audience
Video clip + valuable information
3 worst makes you've made in your niche
4 - 5 Selfie shots of your day-to-day
Thank your followers
Transparency: $ raised / income from a revenue stream in your niche
Audience Poll: this or that that you're trying to decide between
Words of wisdom related to your niche
FAQ: answer a question
Behind the scenes of one task
mentor throwback: share a memory or story of someone who shaped you
Bite-sized tip, resource, or tool in your niche
Disclosure: What are you most looking forward to?
Short tutorial on a skill that your audience needs
Thought purge / introspective paragraph
Dear diary: 3-5 short clips of something you're working on + voiceover of your thought process
Motivational words for your audience over trending audio + motivational words + encouragement in caption
Giveaway a download or product to followers - first to comment or run a contest
Celebrate a holiday
Seasonal inspiration: short sentence about how the current season affects your creativity?
Influencer spotlight: repost someone’s content who inspires you
Showcase a product of yours over trending audio + how to buy in caption
Client or collaborator testimonial
repurpose an old post with a fresh caption
Your current creative goal(s) over a short video + your why in the caption
Checklist: your creative self-care practices (3-5)
5 things people get wrong about your niche
Inspirational quote you use to recharge / affirm
Reintroduce your mission + your work in the caption
Show off your website, portfolio, or how to reach you
What you're thankful for (one thing or a short list)
Your creative philosophy statement over a short video + trending audio
Poll your audience in your stories - Question + 3 possible answers
Live chat business with someone else in your niche
Follower spotlight / shoutout. Thank them for being in your online community
What are you currently learning / have learned over short video(s)
Little known fact about you
What you’re letting go of right now over short video + trending music
audience pain point + your solution + your offer
Re-introduce yourself to your audience
3 Goals you have in your business or niche
3 things you are letting go of or leaving behind
Your offerings in swipeable format + how to contact / book
Your creation process or how you're serving your mission
Trending audio + common misconception text + explanation in caption
Celebrate leadership - what is your dream for yourself and others?
Throwback to this time last year - how have you or your business changed?
3 things you are working on
List of your favorite things you're using in your business or niche
3 habits in your niche that has changed how you do things
Poll your audience: what's their favorite x?
Goal check-in: what's working in your niche, and what's not?
A leader or mentor that has changed you (description in caption)
Audience pain point + your solution = your offer.
5 things you couldn’t do your job without
Share a win you’re celebrating + how it’s motivating you
Poll your audience: what’s your biggest struggle / pain point?
One thing you never do in your niche + why
The exact steps you take to achieve x
The one thing every person in your niche has in common
What you’re up to / your latest project update
What no one tells you about x in your niche
Poll your audience - what should I create next?
